media language and representations analysis

Wednesday 13th March 2019

Media language and Representations Analysis 

Task 1 : 

Choose TWO front covers and TWO double spread articles from educational magazines.

1) 

• Describe the main characters/people in the media products... E.g. Gender, Age, Race.  the main character is female she is approximately in her late 20s . she is mixed race . 
• Are they represented positively or negatively? What gives you this impression?  positively as they she is branding a campaign that supports girls . 
• What media language elements are they using to construct these representations? For this, don't just look at the obvious, look at everything around the people too, such as colour of text (magazine) or non-diegetic music in the background (video), mise-on-scene (video and magazine, online), etc.  her smile gives the audience the impression that this magazine is positive . also the bright colours of the writing and her dress gives us the impression that this magazine is positive . 
• How do logos and other graphics help construct the brand identity of your chosen products? the big bold writing informs us that the brand is about girls and a positive magazine . 
• How do the colour schemes help construct the brand identity of your chosen products?  the colour schemes are very neon and bright this gives us a sense of positivity and happiness . 
• Are there are intertextuality elements that help create meaning? 
• What type of shot/music are they using? head to mid way shot . 

• What connotations do the colours they use have? happiness , bright,positivity,
• What does the set represent the time and place of the situation? informs us that the magazine is for and about girls . 
• What does the make-up and hair used say about the characters/models? that she is happy . 
• What does the body language say about the attitudes of the characters/models used? 
• What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?